UA Cineplex Chengdu IFC
PROFESSIONAL WORK 2012
Commercial – Design Proposal of UA Cineplex
David S.K. Au & Associates Ltd. (Tammy Chow, Jane Wan, Gene Salonoy, Scenerio Ngan)
The Wharf Ltd.
As invited to bid for the UA Cineplex at the developing International Finance Centre, Chengdu, we provided the following design concept that is most suitable for the premises. The preliminary proposal includes the design development of:
_ Entrance (including Box Office and Concession Counter)
_ Traditional cinema houses
_ IMAX house
_ The VIP Zone
The authenticity design of UA Chengdu, the “land of Abundance” is inspired by the eminent beauty of Terraced Rice Field of China. The colorful and transformational change in its crops during the day truly represents the attractive seasonal beauty the Terraced Rice Field has to offer.
_ Initiate design concepts and directions
_ Prepare proposal visuals including 3D renderings and post processing imageries
_ Schedule timeline and monitor time constraints